Coca-Cola: CBD Infused Beverages Takeover
Recently Coca-Cola announced it was considering a leap into the ever-expanding, CBD-infused beverage market. It should not come as a surprise–Coca-Cola snatched the crown back from Pepsi in the early 1980s when they finally edged them in annual sales. Coke didn’t just make new sodas to compete; they expanded their reach in the beverage market altogether with products like Sprite, Fanta, Minute Maid, Vitamin Water, Gold Peak, and Powerade to name a few. They throttled Pepsi and everyone else with bold moves, so it should be no surprise that they are not waiting around to be the first soda company to make the transition. If history repeats itself, as it usually does, be prepared to see not only Coca-Cola jump in, but also every other major product line will follow suit. Let’s take a closer look at a few different angles related to this story.
Unless you’ve been living under a rock the past few years, CBD-infused products have been sweeping the nation at a phenomenal pace. It could’ve been as a tincture, cream, oil, edible, concentrate or even a bath bomb that you’ve seen it displayed. All that should mean to you is that there are a lot of ways to deliver this precious medicine to your body. In contrast, when you look at the main line of Coca-Cola, they couldn’t possibly make a more unhealthy product. Perhaps they plan on rolling it out under Powerade, Vitamin Water or Gold Peak because they’re perceived as a far more healthy option by the general public? They are at no loss for options, and I believe you will see a very similar set of actions play out over the next few years like we witnessed in the early 80s.
CBD-infused beverages will start showing up everywhere across America if what we’re talking about happens. Not only will that happen, but it will have a ripple effect throughout not only its own marketplace, but it will affect other big players from all different backgrounds that will look to assert their dominance and grab a foothold on the emerging market. The possibilities are endless and my opinion you’ll see companies like Johnson & Johnson and General Mills all find a way to get you your CBD before anyone else does. They have an obligation to the shareholders to turn a profit, and the companies speculating about infusing their products with cannabidiol are doing their best to ensure that those shareholders are happy and encouraged to invest more if possible.
No matter what happens with Coca-Cola from this point forward, it has changed the game for good. CEOs that had no clue what it was yesterday are searching high and low for answers to what this announcement means to the entire economy as we know it. CBD-infused products are here to stay, and you will be seeing them all over within the next few years. I don’t think any single person has an idea of what kind of explosion we will see in terms of market cap but wherever it is now you can multiply it by 100 and I still don’t think it’s peaked out. Buckle up; it’s going to be moving fast!